Children’s Book Publishing Panel

FWA book panel offers insights into writing and publishing children’s books

Kid ReadingChildren’s literature is a hot market, but finding success can be a long and frustrating venture for writers. The Florida Writers Association’s (FWA) Ponte Vedra Writer’s chapter will spotlight four authors who followed different paths to success at this month’s meeting on Saturday, May 24, 10:30 a.m. at the Ponte Vedra Library. They’ll tell their stories and answer questions in a special panel discussion program titled, “Writing and Publishing Children’s Books.”

Members of the panel include Jules Coffey-Santella, Frances Keiser, Jennifer Swanson, and Jane Wood. Jules—and like Cher and Madonna, she’s known by and writes only under her first name—has written stories and articles for children’s magazines and authored the middle grade chapter book, Daniel and the Jumbies. The book is based on the adventures of a young boy exploring the beautiful Caribbean Islands and its folklore for the very first time.

Frances Keiser and her husband founded Sagaponack Books in 1999 as the home press for their Pelican Pete environmental books. Frances is the author and husband Hugh the illustrator. She has authored two book series, which have won six national awards, writes a weekly newspaper column, and co-owns, with Jane Wood, Get Book Savvy, an author services company to educate people on publishing and marketing their books.

Jennifer is the author of over 20 nonfiction and fiction books for children. She’s received numerous awards, and her books in the “How Things Work” series were named to the 2012 Booklist’s Top Ten Books for Youth. She has a B.S. in chemistry from the U. S. Naval Academy, and an M.S. Ed. (K-8) in science.

And Jane is the author of four juvenile fiction books, owns her own publishing company, and uses her experiences as a former classroom teacher, newspaper reporter, and television producer in writing and marketing her books. Because her books are compatible with many schools’ curricula, she is invited to speak at schools across the country.

FWA is a statewide, non-profit organization with over 1,200 members dedicated to the support and networking of both aspiring and published writers in any genre. The meeting is open to members and non-members alike. For more information on FWA visit For more meeting information, email FWA Regional Director Vic DiGenti, at

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